Victoria Beckham appoints Melissa Sussberg as president of global sales

Victoria Beckham Ltd has appointed Melissa Sussberg to the newly created position of president of global sales. Sussberg commenced the position from 12 November, reporting to Paolo Riva, the brand’s newly appointed chief executive officer.

Sussberg joins the team at Victoria Beckham from Diane von Furstenberg, where she managed global merchandising and domestic sales, having been at the brand for 5 years. She has spent nearly two decades in the fashion industry.

It is hoped Sussberg’s industry experience and expertise will allow the Victoria Beckham brand to strengthen its market share in the U.S. and Europe and to further develop its brand presence in Asia.

Victoria Beckham marked a decade in business this year, celebrating the anniversary with her first runway show in London. Having recently confirmed she’s begun to develop a specific beauty category, Beckham has said with new investors on-board, the brand will continue to grow.

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