After announcing back in February 2019 that a beauty line – ‘Victoria Beckham Beauty’ – was on the horizon as part of her eponymous brand, it’s finally here. It’s often said ‘Behind every successful woman is a tribe of other successful women’ and no one knows this better than Victoria herself. She went straight to the top, to non other than New Yorker, Sarah Creal.
Creal is said to be one of those rare weathervanes who really understands the science as well as being able to pre-empt what consumers need and want. When Beckham got the go-ahead to launch her own line, she immediately called Creal, knowing she was the woman she wanted associated with the brand. Both Victoria and Sarah made it their mission to find leading experts in clean and cruelty – free formulations for the make-up line, and insisted upon consciously designed packaging that doesn’t compromise on the sophisticated Victoria Beckham aesthetic.
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