We all know that Instagram is one of the leading social media platforms for image-based content. With the rapid growth of social media dictating the way our businesses and brands are perceived, utilizing them to their advantage and abilities is imperative when it comes to staying ahead of the game, targeting your market audience and staying on top of the latest trends.
Instagram, once considered as ‘the glorified side project of facebook, having been created back in 2010 originally as a free mobile app exclusively for the iOS operating system, has now evolved in the last decade into a multi-platform social network that has taken over how we are marketing and branding our businesses. As well as this, what people are starting to realise is that it can be used as a viable advertising platform, potentially the most gainful. According to recent sources the platform racked up over $20 billion in ad revenue in 2019, handily eclipsing YouTube’s $15.1 billion, meaning the most popular video site on the planet wasn’t as lucrative as a photo-focused social network when advertising.
Now it’s not entirely shocking that Instagram would pull in that kind of money. Advertising is everywhere in the app these days, including posts in the regular feed and Stories, and with over 1 billion users it’s a sure fine thing your business will be reaching and exposed to a good quality of users that will take an interest or appreciate what you are offering/doing. Instagram is also going out of its way to make shopping easier. With the shopping option it allows you to share featured products through your organic posts and Stories, or have people discover your products in Search & Explore, giving your business an immersive storefront for people to explore your products.
When it comes to advertising on Instagram, the secret hack to ads is actually the content you promote rather than the targeting. You need to be able to create a post which will make people who have never heard of you stop scrolling and take notice. If you’ve created a short video it needs to grab attention within the first three seconds, or simply a high quality eye catching image or graphic accompanied by a cleverly worded caption, that will make people want to know more. By doing this and boosting your posts (advertising), you will be reaching a wider audience and putting your product/brand in front of a target audience you were able to dictate, resulting in new clients etc, depending on your business venture or what you are trying to achieve. Remember to take into consideration that Instagram will usually try to limit your exposure when using too much text on a graphic or video.
As our generations are rapidly becoming dictated by technology and moving image/creative graphics more so than ever, the fact Instagram is one of the top advertising platforms for businesses proves how our ever evolving creative minds are wanting to be targeted these days. As we are subject to high quality imagery from the ease of our phones to cameras that can perceive and capture a moment or object better than the eye can see, crafting, branding and advertising your business through Instagram has never been so imperative to staying ahead of the game and evolving in this competitive world.
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