Lady Michelle Mone, dubbed ‘Baroness Bra’, grew up on the mean streets of Glasgow’s east end, and made her millions through Ultimo lingerie. Now she’s back with a new venture: to support the next generation of successful entrepreneurs.
Her official title may be Lady Michelle Mone, Baroness of Mayfair OBE, but the Glasgow-born entrepreneur, who left school at 15 before going on to invent the world’s first gel-filled Ultimo bra, can never forget her roots. “My parents keep me grounded,” she says. “If I let everything go to my head, they would never forgive me.”
Despite having sold her Ultimo business in 2015, Mone has embraced an even busier schedule since which, as per a recent announcement, includes a brand new business venture called EQUI. Despite having carved out such a schedule that would be dizzying to most, she remains her own harshest critic, protesting: “I don’t think I have made it yet, there’s a lot more in me and I feel I am still ready to take off.”…
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