Nike has announced its first dedicated sportswear collection to support expecting women
Focusing on great fit, support and comfort, the sportswear brand have upped their game when it comes to activewear for mums-to-be and postpartum mothers. Set to launch online and in ‘Nike Town London’ from the 17th September, The Mirror reports of Nike’s efforts having finally acknowledged and listened to expecting mothers when it comes to finding maternity friendly active wear that supports and compliments the changes of the body during and after pregnancy; a sensitive time when it can be hard to find clothes to fit.
Keeping up and partaking in normal daily physical activity or exercise for as long as comfortable when pregnant is a must according to NHS guidelines, and with existing evidence showing that pregnant active women are less likely to experience problems in later pregnancy and labour, it is imperative expecting women are encouraged and feel comfortable enough to do so.
Carmen Zolman, Nike Senior Design Director for Apparel Innovation, recently commented on the new range and its design process in The Metro: ‘The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design. ‘It’s the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women’s relationship with sport during such a transformative time in their lives.’
Aiming to support women during all stages of pregnancy and beyond, Nike (M) has been created by combing through pregnancy data findings with analytics from more than 150,000 comparison scans of non-pregnant women against those of pregnant women. Designers also gathered detailed feedback on fit, feel and function from nearly 30 female athletes who were pregnant or postpartum, including new mum and British track and field athlete Perri Edwards who has spoke highly of the range.
If you’ve been searching for the perfect maternity activewear, keep those eyes peeled on the 17th September.
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